Animals are hard-wired to make us respond in one of three ways: flight, fight, or “aww, how cute.” Perhaps this explains the long-standing use of animals in the names and emblems of major brands. On that note, here’s a list of some of the best animal-themed brand names to get you started.
Puma
Puma, an international sports brand, employs the unbounded energy and enthusiasm of its namesake animal to suggest that its products may endow the wearer with comparable traits. The name “Puma” was chosen by the German manufacturer to emphasize the giant cat’s strength, agility, and grace, which are typically associated with it. These ideas became ingrained in the Puma brand character throughout time. The company’s logo, which was first created in 1988, is still in use today, with a clean, yet forceful wordmark intended to reflect the company’s authority. The jumping Puma embodies quickness and sporting prowess, making it ideal for a sportswear business.
Ferrari
A black prancing horse on a yellow backdrop, usually with the initials S F for Scuderia Ferrari, is the famous symbol of Ferrari, which is known not just for its luxury cars but also for its top-of-the-line race cars. Ferrari’s insignia can be traced back to Italian fighter pilot Francesco Baracca, who painted the horse on his plane’s fuselage.
Polo Ralph Lauren
The Ralph Lauren Polo Player insignia, which coincides with the English aristocrats’ lifestyle, is Ralph Lauren’s official trademark. The traditional, beautiful, and powerful black and white logo portrays a polo player on a galloping horse. The brand’s name is written in capital letters beneath the elite insignia. For nearly five decades, the Polo logo has transformed an unknown brand into a globally recognized lifestyle essential.
Slazenger
Slazenger is a sporting products company based in the United Kingdom. Slazenger is one of the oldest sports brand names still in use today. It has a black panther as its emblem, which connotes beautiful movement and controlled energy.