Very soon, wedding vendors began to pick up on the potential of marketing to brides. This opportunity prompted the opening of bridal departments all over the country.
Bridal dresses and accessories flooded these stores and women had more and more choices.
A Silent Affair
Another hugely iconic couple followed with their 1921 wedding. Silent film actors Natalie Talmadge and Buster Keaton tied the knot in a beautiful wedding.
Talmadge carried a bouquet of roses with long ribbon streams, a popular style of bouquet at the time.
Changing Fashions
A new fashion began to emerge by 1923. Shorter dresses and cloche veils. This is what a typical bride looked like back then. And apparently the bridesmaids too.
We wonder how many random guests came up congratulating those bridesmaids accidentally. Thankfully this changed.
Hitched
Alfred Hitchcock was "hitched" by December 1926 to the lovely Alma Reville. Given the fact that the man is considered to be one of the greatest directors in history, his wedding must have been a major production.
In reality, it was a rather simple affair.
The Registry
Here's a department store wedding registry display from 1927. By then, the idea that was invented by Marshall Field's was wildly popular and many stores promoted their deals.
One could already find amazing collections of china, silver, and crystal patterns in an array of places.